Time Spent Viewing Ads: Online vs. Television August 11, 2011

Favorite:

Complete video at: http://fora.tv/conference/l2_video_celebrity

comScore's video products manager Dan Piech identifies key differences in consumer reactions to online advertising opposed to television advertising. "Audiences are actually responding more positively to online advertising," explains Piech.

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Module 1: The Video & Celebrity Landscape

Scott Galloway, Founder, L2
"Welcome"

Dan Piech, Product Manager of comScore, Inc.
"Online Video by the Numbers: Where We've Come From, Where We're Headed, and Why You Should Care"

John Eaton, Halogen
"Seeding Video via Influencer Networks"

Rick Silvestrini, Brand Engagement Products, YouTube
"Beyond Campaigns: Your Wholistic Video Strategy"

Dan manages comScore's video products and is responsible for ensuring that measurement insights support the growth and development of the online video industry. In this role, he leads comScore's video products forward by harmonizing internal development efforts with external market dynamics. Dan has spoken at a variety of conferences and events, most recently at the Digiday: Video Upfront, the NAB Show, OMMA Video, and Streaming Media West. In doing so, Dan enjoys sharing his unique insights and opinions on the state of the online video industry and how it can best be navigated, with rationales grounded in comScore's trusted data. Prior to joining comScore, Dan worked on the interactive strategy teams at McKinney and Success Communications Group and was a project manager at HG Media. Dan also operates a freelance film, photography, and web design studio: evoxio.