Time Spent Viewing Ads: Online vs. Television
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Complete video at: http://fora.tv/conference/l2_video_celebrity comScore's video products manager Dan Piech identifies key differences in consumer reactions to online advertising opposed to television advertising. "Audiences are actually responding more positively to online advertising," explains Piech. ----- Module 1: The Video & Celebrity L... Read more
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- -: Time Spent Viewing Ads: Online vs. Television
August 11, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/l2_video_celebrity comScore's video products manager Dan Piech identifies key differences in consumer reactions to online advertising opposed to television advertising. "Audiences are actually responding more positively to online advertising," explain...
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