Authors at Google: David Weinberger
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowl... Read more
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- -: Authors at Google: David Weinberger
February 8, 2012 (about 12 years ago)We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet ...
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- -: The Webby University presented by Vitamin T
September 15, 2011 (over 12 years ago)As part of our thought-leader series with our sponsor Vitamin T and in partnership with The Learning Annex, The Webbys is excited to present a webinar about the advertising models that have cropped up around Twitter. Hosted by the Webbys' Executive Director David-Michel Davies, "The Tweet Econo...
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- -: Webby University: The Culture of (Dis)Satisfaction presented by Vitamin T
October 20, 2011 (over 12 years ago)As part of our thought-leader series with our sponsor Vitamin T and in partnership with The Learning Annex, The Webbys is excited to present a webinar entitled The Culture of (Dis)Satisfaction. Hosted by the Webbys' Executive Director David-Michel Davies, "The Culture of (Dis)Satisfaction will e...
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- -: TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance
February 15, 2012 (about 12 years ago)Nader Tavassoli is Professor of Marketing at London Business School, where his research and teaching closely aligns with what we practice. He was previously on the faculty at the MIT Sloan School of Management and received his PhD from Columbia Business School. Nader's clients have ranged from hi...
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- -: TEDxLeón - Juan José González - Del marketing 1.0 al marketing 3.0
February 10, 2012 (about 12 years ago)Juan José González. Licenciado en Ciencias empresariales por St. Louis University (Missouri, EEUU), Master en Dirección comercial por ESIC y Plan de Desarrollo de Directivos en IESE. Empezó su carrera profesional en R.J. Reynolds trabajando en marcas como Winston, Camel y Gold Coast. Posteriormen...
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- -: Why Aren't More Consumers Buying Online?
January 31, 2012 (about 12 years ago)Complete video at: http://fora.tv/2012/01/24/MC_Breakfast_with_Ken_and_Ben_Lerer Ken and Ben Lerer, father and son partners of Lerer Media Ventures, argue that future commerce will be transacted almost exclusively online. Today, eCommerce accounts for less than five percent of all commerce, and ...
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- -: Online Marketing: Google's Zero Moment of Truth
January 27, 2012 (about 12 years ago)Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartpho...
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- -: TEDxDF - Jaime Romano Micha - Neuromarketing: Una nueva forma de conocimiento
January 23, 2012 (over 12 years ago)Además de la música, la arquitectura, la fotografía, el arte y el buceo, entre las pasiones del Doctor Jaime Romano está la neurociencia. Con un enfoque interdisciplinario, el doctor ha desarrollado un poderoso método de medición y conocimiento de los procesos neurocognitivos relacionados con la ...
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- -: Sheena Iyengar: How to make choosing easier
January 19, 2012 (over 12 years ago)http://www.ted.com We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. TEDTalks is a daily video podcast of the best...
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- -: TEDxVictoria - Gregg Meiklejohn: Decoupling Society from Consumerism & Debt
January 9, 2012 (over 12 years ago)Gregg Meiklejohn specializes in strategic marketing; his talk explains how to move from unbridled to enlightened consumerism in one painful step. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions across North America. Filmed at TEDxVictoria on...
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