Online Marketing: Google's Zero Moment of Truth
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Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartphone shipments overtook those of PCs for the first t... Read more
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- -: Online Marketing: Google's Zero Moment of Truth
January 27, 2012 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartpho...
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- -: Are Tablets This Generation's Television?
January 25, 2012 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_mobile_2012 Jason Baptiste, CEO and Co-Founder of Onswipe, shares one of his four pillars of where the web is headed. His research shows that tablets will eclipse desktop computers because "it's very personal, and something akin to a leisurely cons...
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- -: Eight Mobile Trends for 2012
January 24, 2012 (over 1 year ago)Complete video at: http://fora.tv/2012/01/19/L2_Clinic_Mobile_2012_Module_1 Andy Weissman, a partner at Union Square Ventures, discusses what he sees as the biggest trends in mobile for 2012. The first phase is "mobile is dead", and he believes we're entering a phase where applications will be c...
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- -: Will the Pursuit of Happiness Make You Happy?
January 7, 2012 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 Does the pursuit of happiness actually lead to happiness? Stanford business professor Jennifer Aaker reveals surprising data from two studies that may suggest otherwise. ----- A social psychologist and marketer, Jennifer is ...
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- -: Is the Real Emerging Market China, or Facebook?
December 7, 2011 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_social_graph_europe NYU Stern business professor Scott Galloway argues that while commercial opportunities in China are great, Facebook may ultimately have greater sales potential. ----- L2 The Social Graph: Europe (Module 1) The Social Brand: ...
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- -: Breaking the 'Bamboo Ceiling': Foreign Brands Meet China's Shanzhai Copy Cats
December 5, 2011 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 "Even Chinese consumers will not buy domestic brands when they have the opportunity to buy the foreign luxury brands," explains Greg Lindsay, author of Aerotropolis: The Way We'll Live Next. What happens when homegrown Chines...
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- -: Drawing Inspiration from Facing Mortality
December 2, 2011 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 Fear inhibits innovation, preaches Michael Lazerow, CEO of Buddy Media, causing us to make foolish decisions and avoid taking risks. Recalling success stories such as Jen Linn, Rick Elias, and Steve Jobs, Lazerow sings the pra...
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- -: Take Out the Earbuds: Have We Lost Our Ability to Listen?
November 30, 2011 (over 1 year ago)Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 Between the proliferation of earbuds, the culture of personal broadcasting, and the increasing pace of life across much of the globe, are we losing our ability to listen? Julian Treasure, author of Sound Business, laments what...
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- -: How to Make Content Go Viral - Scott Galloway
April 16, 2010 (about 3 years ago)Complete video at: http://fora.tv/2010/03/26/Mullen_and_Galloway_Who_Is_Doing_This_Well By using an email to one of his NYU students as an example, LuxuryLab founder Scott Galloway explains how to make content go viral. Galloway argues that the "viralness" of his email was due to people's appeti...
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- -: Make Love Not Porn - Cindy Gallop
July 9, 2010 (almost 3 years ago)Expressing concern at the effects of the "creeping ubiquity of hardcore pornography" into pop culture, advertising consultant Cindy Gallop explains the origins and goals of her website, Make Love Not Porn (www.makelovenotporn.com). Gallop describes the site as a forum for young adults to learn an...
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