- -: Slavoj Zizek: The Delusion of Green Capitalism
April 21, 2011 (about 13 years ago)Complete video at: http://fora.tv/2011/04/04/Slavoj_Zizek_Catastrophic_But_Not_Serious Philosopher Slavoj Zizek argues environmentally conscious consumers are desperate for simple tasks they can perform to alleviate their guilt, so they do things like purchase overpriced organic produce. Zizek a...
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- -: Guy Kawasaki on Successful Marketing: Plant Many Seeds
May 4, 2011 (about 13 years ago)Complete video at: http://fora.tv/2011/03/24/Guy_Kawasaki_Enchantment_Marketing Author and Twitter guru Guy Kawasaki applies the theory that a small number of low profile individuals can drive a product's success through word of mouth online. Kawaski speculates that sending his most recent book,...
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- -: Adam Carolla on Making Money in Podcasts
May 6, 2011 (almost 13 years ago)Complete Premium video at: http://fora.tv/series/92y_arts_entertainment Comedian Adam Carolla discusses the profitability of his homegrown podcast. He explains that many advertisers are embracing podcasts and choosing to reach consumers via the medium. Carolla says that in the end, the amount of...
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- -: The Man Who Revived Domino's
May 18, 2011 (almost 13 years ago)Complete Premium video at: http://fora.tv/conference/wired_business_conference_2011 CP+B CEO Andrew Keller discusses how a marketing campaign designed to acknowledge and address the diminished quality of Domino's pizza helped revamp the popular food chain. ----- How Advertising Works: Turning ...
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- -: Why Zappos Customer Service Remains 'Low Tech'
May 19, 2011 (almost 13 years ago)Complete Premium video at: http://fora.tv/conference/ffg_footwear_news_ceo_summit While Lord & Taylor EVP of Merchandising Elizabeth Rodbell sees growth in reaching out to customers through social networking sites like Twitter, Fred Mossler of Zappos maintains that the best channel for customer ...
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- -: Will Big Data Improve Online Recommendations?
June 21, 2011 (almost 13 years ago)Complete video at: http://fora.tv/conference/ideas_economy_information A panel of experts discuss how the trend toward collecting massive amounts of data, combined with increases in computing power, can improve online recommendations for services like Amazon and TiVo. ----- The Business of Big...
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- -: The Economics of Music Today
July 11, 2011 (almost 13 years ago)Complete video at: http://fora.tv/2011/06/28/Elevation_Partners_Director_and_Co-Founder_Roger_McNamee Roger McNamee, Elevation partner and member of the band Moonalice, forecasts the demise of the music industry unless it exploits new technology to sell innovative products to consumers. "This is...
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- -: Augmented Reality Apps Bring the Past to Life
July 19, 2011 (almost 13 years ago)Complete video at: http://fora.tv/conference/l2_mobile_geolocal Patrick Sarkissian and Aaron Sedlak discuss two ad campaigns built around innovative augmented reality smartphone apps -- a New York-based indie music history app for online retailer eMusic, and "inside-out museum" concept for the M...
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- -: Time Spent Viewing Ads: Online vs. Television
August 11, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/l2_video_celebrity comScore's video products manager Dan Piech identifies key differences in consumer reactions to online advertising opposed to television advertising. "Audiences are actually responding more positively to online advertising," explain...
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- -: YouTube's Silvestrini Shares Successful Uploading Techniques
August 12, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/l2_video_celebrity Rick Silvestrini, YouTube's head of brand engagement products, offers sound programming advice to YouTube marketers and other content providers. "Upload in bursts," suggests Silvestrini, explaining that many successful series introd...
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