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Comedian Adam Carolla discusses the profitability of his homegrown podcast. He explains that many advertisers are embracing podcasts and choosing to reach consumers via the medium. Carolla says that in the end, the amount of money you make comes down to the number of "ears" you attract.
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This excerpt is taken from a program featuring Adam Carolla, in conversation with Will Dana. It was recorded in collaboration with the 92nd Street Y, on November 2, 2010.
Adam Carolla is a comedian and the host and creator of "Loveline," "The Man Show" and "Crank Yankers" and author of In Fifty Years We'll All Be Chicks ... And Other Complaints from an Angry Middle-Aged White Guy.
Will Dana is managing editor of Rolling Stone and editorial director of Men's Journal.
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