- -: The Post-Digital Age of Advertising
August 19, 2011 (over 12 years ago)Complete video at: http://fora.tv/2010/08/31/Will_Sansom_Selling_Great_Food_in_an_Innovative_Way Will Sansom, a writer for Contagious Magazine, discusses innovative advertising in the "post-digital" world. He describes StickyBits, an app that allows users to interact with comments left by other ...
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- -: Anthony Bourdain and A. A. Gill: The Organic Debate
September 10, 2011 (over 12 years ago)Complete video at: http://fora.tv/2011/05/19/A_A_Gill_and_Anthony_Bourdain_Food_Fighters Chef Anthony Bourdain and food critic A. A. Gill debate the varied benefits and detriments of organic farming. While Bourdain argues that organic products inflate prices, Gill expresses his belief that organ...
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- -: So You're the Mayor on Foursquare. Now What?
September 27, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011 Rajat Paharia, founder of Bunchball, cautions against believing that game mechanics will engage users indefinitely. Using Foursquare as an example, he commends the service's gamified design for attracting new users, but see...
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- -: The Dark Knight: A Case Study in Alternate Reality Gaming
September 28, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011 42 Entertainment's Susan Bonds demonstrates how a promotional game for The Dark Knight became a real life multimedia gaming sensation. ----- Big Media & Real Life: Gamifying the World for Fun & Engagement Susan Bonds, 42...
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- -: Neuromarketing: How to Appeal to the Reptilian Brain
October 13, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/idea_festival_2011 Neuromarketing pioneer Patrick Renvoise discusses the importance of visual stimulation as it relates to the reptilian brain's influence on consumer spending habits. ----- Neuromarketing expert Patrick Renvoisé exploits his knowled...
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- -: Castle - Richard Castle's Novels (Paley Center, 2010)
October 24, 2011 (over 12 years ago)Moderator Tom Bergeron (TV Personality) comments on the marketing tactic of publishing a Richard Castle novel in real life.
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Dan Cobley: What Physics Taught Me About Marketing
July 1, 2010 (almost 14 years ago)Dan Cobley shows several physics concepts that can all be applied to economics and marketing.
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Rory Sutherland: Life Lessons from an Ad Man
July 1, 2009 (almost 15 years ago)Rory Sutherland shares humorous and enlightening stories of how ingenious advertising has changed how people think throughout the history of the consumer market.
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Seth Godin: Standing Out
February 1, 2003 (over 21 years ago)Seth Godin exposes the common mistakes companies use for marketing and the tricks of the trade to get your product to sell.
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Melinda French Gates: What Nonprofits Can Learn from Coca-Cola
September 1, 2010 (over 13 years ago)Melinda Gates highlight Coke's marketing success and using it as a pattern for making people want what they medically need.
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