'Half a Pound of Crap' In Daily American Diet - Mark Bittman January 23, 2009

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Complete video at: http://fora.tv/2009/01/12/Mark_Bittman_Food_Matters

Food writer Mark Bittman offers stunning statistics on how many pounds of animal products, plants, and junk food the average American consumes everyday.

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Mark Bittman talks about Food Matters: A Guide To Conscious Eating with More Than 75 Recipes.

From the award-winning guru of culinary simplicity and author of the bestselling How to Cook Everything and How to Cook Everything Vegetarian comes a plan for responsible eating that's as good for the planet as it is for the waistline -- Book Passage

Mark Bittman is a bestselling cookbook author, journalist and television personality.

Although Mark Bittman never formally trained as a chef, his pursuits as a curious and tenacious foodie have made him a casual culinary master. His weekly New York Times food column, The Minimalist, meshes accessible and inexpensive ingredients with "anyone-can" cooking techniques to produce exceedingly delicious dishes.

Bittman's funny, friendly attitude and trademark informal approach to food-craft extend to his blockbuster TV programs (which retain delays and mishaps that other producers would edit out), his blog, Bitten, and ambitious cookbooks, like How to Cook Everything and The Best Recipes in the World.

After a decade as the "Minimalist," Bittman has emerged a respected spokesperson on all things edible: He's concerned about the ecological and health impacts of our modern diet, which he characterizes as overwhelmingly meat-centered and hooked on fast food. His criticism has the world listening: His revolutionary How to Cook Everything Vegetarian is a bestseller, and his memorable talk at the 2007 EG Conference (available now on TED.com) delivered a stinging condemnation of the way we eat now. A subsequent New York Times article pursued the same argument.

Bittman's new book Food Matters explores the link between our eating habits and the environment, offering an accessible plan for a planet-friendly diet.