Online Marketing: Google's Zero Moment of Truth
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Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartphone shipments overtook those of PCs for the first t... Read more
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- -: Online Marketing: Google's Zero Moment of Truth
January 27, 2012 (about 12 years ago)Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartpho...
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- -: Weekly Address: Continuing to Grow the Economy in the New Year
January 7, 2012 (over 12 years ago)President Obama shares his New Year's resolution: doing whatever it takes to move the economy forward and ensure that middle class families regain the security they've lost in the last decade.
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- -: Thomas Thwaites: How I built a toaster -- from scratch
January 14, 2011 (over 13 years ago)http://www.ted.com It takes an entire civilization to build a toaster. Designer Thomas Thwaites found out the hard way, by attempting to build one from scratch: mining ore for steel, deriving plastic from oil ... it's frankly amazing he got as far as he got. A parable of our interconnected societ...
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- -: Breaking the 'Bamboo Ceiling': Foreign Brands Meet China's Shanzhai Copy Cats
December 5, 2011 (over 12 years ago)Complete video at: http://fora.tv/conference/l2_innovation_forum_2011 "Even Chinese consumers will not buy domestic brands when they have the opportunity to buy the foreign luxury brands," explains Greg Lindsay, author of Aerotropolis: The Way We'll Live Next. What happens when homegrown Chines...
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- -: If Oil Industry Profits Are Up, Why Aren't Gas Prices Down?
September 7, 2007 (over 16 years ago)Complete video at: http://fora.tv/fora/showthread.php?t=1519 American journalist Jim Lehrer questions Chevron Corporation's Vice Chairman Peter Robertson as to why record profits for the oil industry have not resulted in lower gas prices for consumers. ----- A Conversation About Oil with Chevr...
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- -: Rupert Murdoch - How Technology Has Changed the Media
July 14, 2008 (almost 16 years ago)Complete video at: http://fora.tv/2008/04/02/Rupert_Murdoch_News_for_the_21st_Century News Corporation Chairman Rupert Murdoch discusses how rapidly changing technologies have impacted news and entertainment media, and have made audiences more diverse and difficult-to-reach than ever before. --...
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- -: The Free Store - Peter Coyote
January 8, 2009 (over 15 years ago)Complete video at: http://fora.tv/2008/12/10/Peter_Coyote_Emmett_Grogan_and_the_Diggers Actor and author Peter Coyote discusses the Free Store, an experimental, three-year art project in 1960's San Francisco meant to question the role of "consumer" in a capitalist society. ----- Peter Coyote t...
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- -: We're All Predictably Irrational - Dan Ariely
January 13, 2009 (over 15 years ago)Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions. EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordin...
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- -: 'Half a Pound of Crap' In Daily American Diet - Mark Bittman
January 23, 2009 (over 15 years ago)Complete video at: http://fora.tv/2009/01/12/Mark_Bittman_Food_Matters Food writer Mark Bittman offers stunning statistics on how many pounds of animal products, plants, and junk food the average American consumes everyday. ----- Mark Bittman talks about Food Matters: A Guide To Conscious Eati...
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- -: Save the Environment...Buy a Rolex? - Saul Griffith
February 12, 2009 (about 15 years ago)Complete video at: http://fora.tv/2009/01/16/Saul_Griffith_Climate_Change_Recalculated Inventor Saul Griffith explains why, in terms of energy consumption, it is better to buy a single high-quality product once than many cheaper, inferior versions over a lifetime. ----- Engineer, environmental...
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