Hot Markets: Aging Baby Boomers June 25, 2009

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Complete video at: http://fora.tv/2009/05/18/Silver_into_Gold_Mary_Furlong_on_Marketing_to_the_Aged

Mary Furlong cites designer eyeglasses and high-class mobility devices to argue that "every dissidence of aging is a market opportunity." Up next? Marketing to sufferers of diabetes. She references a table which shows that almost half the population will be 75+ by 2030.

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The role of the older adult in society has changed dramatically since World War II. Mary Furlong, a leading authority on the baby boom generation, speaks about how socially and consumer-conscious companies understand the real needs of this growing and changing market.

Furlong has appeared on CBS, PBS, NPR and NBC and has been featured in The New York Times, USA Today, Fortune, People and Fast Company, among other publications. - Commonwealth Club

Mary Furlong, Ed.D., MFA's president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes IBM, Johnson & Johnson, Merrill Lynch, Viacom (CBS), Advance Publications, Proctor & Gamble, Pfizer, Microsoft, regional Bell operating companies and AARP. Furlong founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market. In addition, Furlong is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business.