Is Plastic the Problem, or Recycling? - Lynda Resnick March 12, 2009

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Complete video at: http://fora.tv/2009/03/05/Lynda_Resnick_Fresh_Approaches_to_Branding_and_Marketing

POM Wonderful co-founder Lynda Resnick argues that better recycling laws would limit the amount of plastic bottles going into landfills. "The problem in America is recycling," she says.

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Lynda Resnick, one of Working Woman's Top 50 U.S. Women Business Owners, is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart Resnick also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S. - Los Angeles Public Library

Lynda Resnick began her business career at the age of 19, when she founded a full-service advertising agency. Other ventures throughout her career include corporate management, marketing, product development, and most recently, writing. She and her husband Stewart are passionate about all things healthy and Resnick is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. In her role as President of Teleflora, Resnick introduced "Flowers in a Gift," which earned her a gold Effie award. For six years, Resnick has been listed as one of Working Woman's Top 50 U.S. Women Business Owners. She serves on the Executive Board of The Aspen Institute and chairs the Development Committee; the Executive Board for the UCLA Medical Sciences; CaP CURE and the Milken Family Foundation. She is a Trustee and Executive Vice President of Los Angeles County Museum of Art, as well as the Chair of the Collections Committee, and is a Trustee of the Philadelphia Museum of Art. Along with her husband, she is a proud parent and grandparent and calls Beverly Hills and Aspen home.