Would You Pay More for Greener Products? - Emmy Berlind July 8, 2009
Complete video at: http://fora.tv/2009/06/24/Marketing_Sustainability_and_Innovation
Emmy Berlind of Green Works by Clorox explains that despite hard economic times, consumers seem willing to pay premium prices for environmentally friendly products. Allison Quaid echoes that sentiment, arguing that people will pay more if they recognize the relevance of sustainable goods in their lives.
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The IAA West hosts a panel discussion on how sustainability and innovation are impacting the marketing industry. They address the ways consumers are responding to "green" products and advertising. - International Advertising Association
Emmy Berlind is Marketing Manager for the Green Works line of natural cleaners made by Clorox.
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