Americanizing Japanese-Made Games - Jun Takeuchi July 30, 2009

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Complete video at: http://fora.tv/2009/02/19/Jun_Takeuchi_Challenges_of_a_Game_Developer

Jun Takeuchi, video game producer and director for Capcom, states mistakes the company made in designing games for North American and European audiences. He describes certain attempts to do so as "dyeing things blonde."

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Jun Takeuchi, Creative Producer and Director of Resident Evil 5/Lost Planet, Capcom, discusses the challenges and opportunities that must be embraced by all developers in order to create entertainment that reaches across cultural divides to connect with gamers on a global stage.

Capcom is already several years in to a plan that is bearing international results with titles like Dead Rising, Lost Planet and Resident Evil 5 and will continue to do in the future.

As head of Capcoms internal game producers, Takeuchi-san outlines the thought process and the decisions that he and the Capcom production staff make as well as how the company continues to redefine its design mentality daily to attract gamers far beyond Japan's shores. - D.I.C.E. Summit

Jun Takeuchi is a Japanese video game director and producer. He served as the producer for Onimusha 3 and Lost Planet and chief producer for Resident Evil 5. Takeuchi has also worked on other Capcom games such as Street Fighter II for the Super Nintendo Entertainment System and Resident Evil and Resident Evil 2 for the PlayStation.