TEDxMileHigh - Rob Schuham - Brand in Common June 1, 2011

Favorite:

What do we all have in common? Rob Schuham presents an entirely new way to think about brands and capitalism. As he puts it, collaboration is the new competition -- and the brand is the new vehicle for sharing wealth.

In the spirit of "ideas worth spreading," TED has created TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMileHigh, where x = independently organized TED event. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.