Value Investing: Buy Cheap, Obscure and Out of Fashion April 8, 2009

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Professor Bruce C. Greenwald discusses his executive education course in value investing and what differentiates the practice from other investment strategies. "Most investors are constitutionally oriented to buying lottery tickets," he says. "And that's what creates the value opportunities for the plodding, careful investors."

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Professor Bruce C. Greenwald discusses his executive education course in value investing and what differentiates the practice from other investment strategies.

"Most investors are constitutionally oriented to buying lottery tickets," he says. "And that's what creates the value opportunities for the plodding, careful investors." - Columbia Business School

Bruce Greenwald, the Robert Heilbrunn Professor of Finance and Asset Management, directs the Heilbrunn Center for Graham & Dodd Investing and the academic program in value investing. Described by the New York Times as 'a guru to Wall Street's gurus,' Greenwald teaches value investing courses to MBAs, executives and professional investors. His book Value Investing: From Graham to Buffett and Beyond earned immediate acclaim from both individual and professional investors. Greenwald received the 2000 Columbia University Presidential Teaching Award and the 1997 Margaret Chandler Memorial Award for Commitment to Excellence in Teaching. He also is a two-time recipient of the Singhvi Prize for Scholarship in the Classroom.