Life is a Beta: Jeff Jarvis on Corporate Transparency June 24, 2009

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Complete video at: http://fora.tv/2009/03/04/Jeff_Jarvis_Future_of_Media_and_the_Prospects_for_Brands

Jeff Jarvis, author of What Would Google Do?, discusses the corporate world's burgeoning embrace of transparency and new communication mediums like blogs and Twitter.

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Jeff Jarvis, Associate Professor and Director of the Interactive Journalism Program of the Graduate School of Journalism at CUNY and author of Buzzmachine.com, speaks at Columbia Business School. He discusses the future of media and how it relates to business, including the successful rules of business used by Google, valuing the customer's input, and Twitter's influence on customer service. - Columbia Business School

Jeff Jarvis - Jeff Jarvis is an American journalist. He is the former television critic for TV Guide and People magazine, creator of Entertainment Weekly, Sunday editor and associate publisher of the New York Daily News, and a columnist on the San Francisco Examiner.

He has also consulted for the New York Times Company at About.com, where he worked on content development and strategy. In 2006 he became an associate professor at City University of New York's Graduate School of Journalism, directing its new media program. He has a fortnightly column in the MediaGuardian supplement of the British newspaper The Guardian.