The Sims 3: Behind the Scenes August 5, 2009

Favorite:

Complete video at: http://fora.tv/2009/02/20/Ben_Bell_Re-Inventing_The_Sims_Without_Screwing_Up

Ben Bell, executive producer of The Sims 3, discusses early brainstorming strategies behind the popular computer game. The development team built the entire game in 2D as a test bed. "It was a really cheap way to get to the heart of the game play and understand what was working and what wasn't," says Bell.

-----

With over 100 million units sold, The Sims is certainly one of the most significant franchises in the history of interactive entertainment through attracting a broad and diverse world of players and online communities.

This year EA launched the next generation of its flagship game, The Sims 3, which builds on the real-world experiences its players provide.

During this session, Ben Bell, Executive Producer of The Sims 3, talks about the challenges the team faced designing this new game, how the community inspired the team in the process and how one confronts the task of creating a sequel with such incredibly vocal fans. - D.I.C.E. Summit

Ben Bell is the Executive Producer of The Sims 3 at Electronic Arts. In this role, his responsibilities are to oversee creation and development of The Sims 3 franchise. Before leading The Sims 3 development, Bell was involved in a variety of successful titles and innovative projects within The Sims Studio including The Sims 2 Pets, The Sims 2 Castaway and The Sims Carnival.