How Dems Are Failing to Sell Health Care Reform - George Lakoff August 13, 2009

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Complete video at: http://fora.tv/2009/08/03/Politics_of_Language_George_Lakoff

George Lakoff explains how Democrats are failing to sell health care reform by relying on the policy issues alone. Democrats, he says, are not framing the debate to defend against conservative rhetorical attacks.

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George Lakoff makes plain how the words used by politicians translate to the public's support for various political issues. Language matters - especially when it comes to politics.

A founder of the field of cognitive science, Lakoff takes an in-depth look at the ways in which our brains understand politics, breaking down the politics of language. - Commonwealth Club of California

George P. Lakoff is a professor of linguistics (in particular, cognitive linguistics) at the University of California, Berkeley, where he has taught since 1972.

Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society.

He is particularly famous for his concept of the "embodied mind" which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, and founded a progressive think tank, the Rockridge Institute.