Designing a $25 Baby Incubator - George Kembel August 24, 2009

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Complete video at: http://fora.tv/2009/08/14/George_Kembel_Awakening_Creativity

George Kembel, co-founder and executive director of the d.school, demonstrates how a group of his students conceptualized an innovative incubator for premature babies by using empathy to gain inspiration and reframe the problem. The incubator costs around $25 dollars as opposed to the standard $20,000 dollar incubator.

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George Kembel, co-founder and executive director of the d.school, explores ways to tap the latent human capacity for creativity and innovation. - Chautauqua Institution

George Kembel is a co-founder and currently the executive director of the Stanford d. school, also known as the Hasso Plattner Institute of Design at Stanford University. He has led the conceptualization, design, and development of new products and technologies for over ten years in both research and industry environments. He specializes in the design process, idea generation, concept development, and rapid prototyping. He has built and led successful interdisciplinary teams from 4-person projects to 120-person organizations and has co-founded and built two design-centered corporations: Engaje, a design consulting and product development company; and DoDots, a venture capital funded software technology startup. As a former entrepreneur, George also helped lead new investments for a $2.5B venture capital firm in Silicon Valley. He has taught on subjects ranging from human values and innovation in design to creativity and visual thinking. He has also won national and industry awards for entrepreneurship and excellence in design. Kembel's current design interests include biologically inspired design and design methodologies.