Evaluating Cash for Clunkers - Toyota COO Jim Lentz January 6, 2010

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Complete video at: http://fora.tv/2009/11/17/The_Future_of_the_Auto_Industry_with_Toyotas_James_Lentz

James Lentz, President and COO of Toyota Motor Sales, reflects on the economic and environmental results of the Cash for Clunkers program. Aside from stimulating the economy, Lentz explains that the program prevented the consumption of at least 31 million gallons of gas annually.

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Though the auto industry seemed on the brink of collapse, the recent Cash for Clunkers program arguably helped to jump-start the car economy and get wheels moving again. But what does this really mean for cars and drivers today?

During the recession, will the demand for smarter, cleaner models continue, or will people choose to skimp on driving altogether? Industry veteran James Lentz will discuss the future of cars in America. - Commonwealth Club of California

Jim Lentz is president and chief operating officer of Toyota Motor Sales (TMS), U.S.A., Inc. Lentz is also a member of the companys board of directors, and serves in a global advisory capacity as managing officer for the parent company Toyota Motor Corporation in Japan.

He has overall responsibility for sales, marketing and distribution for Toyota, Scion and Lexus products in the United States, in addition to overseeing all corporate matters at TMS.

Lentz attended the University of Denver where he earned a bachelor's degree in marketing and economics and a Masters in Business Administration Finance.