Beyond E-Books: The Future of Digital Storytelling January 9, 2010

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Complete video at: http://fora.tv/2009/09/23/Once_Upon_These_Times_New_Stories_for_New_Audiences

Penguin UK digital publisher Jeremy Ettinghausen discusses the "We Tell Stories" project, which aimed to tell stories using innovative online formats. The project broadcast stories live online as authors wrote them and utilized tools like Twitter and Google Maps.

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Matt Locke of Channel 4 Education and Jeremy Ettinghausen of Penguin Books discuss how hyper-connectivity, interactive media and the changing demands of 21st century audiences are transforming stories and storytelling.

They discuss how broadcasters and publishers are responding to this shift and share some tips for producing compelling storytelling experiences. - PICNIC 2009

Jeremy Ettinghausen is Digital Publisher at Penguin UK and has been responsible for a number of high profile digital initiatives including the Penguin Remix competition and the collaborative wikinovel, A Million Penguins.

He recently brought William Gibson into Second Life and says "No publisher should ever have to buy skin, virtual or real, for an author."