Complete video at: http://fora.tv/2010/01/05/Jonah_Lehrer_How_We_Decide
Author Jonah Lehrer offers his insight into the brain's chemical processes that form the roots of gambling addiction. Lehrer explains that when a gambler wins, he receives a "surprising squirt of dopamine" that stimulates the brain more than an expected victory.
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Over the last 20 years, neuroscience research has fundamentally changed our understanding of decision making.
Lehrer, a critically acclaimed science writer and the popular blogger behind "The Frontal Cortex," explains what the latest in cutting-edge research can tell us about how our minds work. How do we make decisions? And how can we make decisions...better? - Commonwealth Club
Jonah Lehrer is an Editor at Large for Seed Magazine and the author of How We Decide and Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar.
He's written for The New Yorker, Nature, Wired, The Washington Post and The Boston Globe. He is also a Contributing Editor at Scientific American Mind.
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