Boba Fett Is Born: How a Star Wars Special Reshaped TV March 2, 2010

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Complete video at: http://fora.tv/2010/01/24/Digital_Life_Design_2010_Audience_Sourcing

One of the worst TV specials of all time, or a storytelling revolution? Tim Kring of "Heroes" and Peter Hirshberg of The Conversation Group discuss "The Star Wars Holiday Special," which was broadcast in 1978 and introduced transmedia storytelling, or utilizing multiple media platforms to tell a story.

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This session on audience sourcing features Tim Kring ("Heroes") and Peter Hirshberg (The Conversation Group). - DLD

Tim Kring is creator and executive producer of "Heroes," NBC's Emmy-nominated epic saga that chronicles the lives of ordinary people who discover they possess extraordinary abilities. He has been a screenwriter for a number of television shows, including Knight Rider, Strange World, and Crossing Jordan.

Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 20 years. He is Chairman and co-founder of The Conversation Group, a fast-growing agency helping brands and enterprises with strategy and marketing in a world of empowered and connected audiences and customers. He is also chairman of the board of advisors of Technorati, the leading aggregator of user-generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour.