Lego FIrearms and Beyond: DIY, From Invention to Entrepreneurship July 1, 2010

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WIRED editor-in-chief Chris Anderson discusses the drastically increased ease with which third-party manufacturers can now make the leap from invention to entrepreneurship. He highlights BrickArms, a manufacturer of realistic-looking, Lego hand-compatible guns and weaponry.

To view more highlights from the Wired Business Conference 2010 series, visit http://www.youtube.com/view_play_list?p=527FFBDE013F4390

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Atoms are the New Bits: Open Innovation Hits the Factory Floor featuring Chris Anderson, Editor in Chief, WIRED.

Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?

How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.

At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth. - WIRED

Chris Anderson is editor in chief of WIRED, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations. It won the prestigious top prize for general excellence in 2005, 2007, and 2009. In 2009, Adweek honored WIRED as its Magazine of the Decade.

Anderson is the author of two New York Times best sellers, The Long Tail and Free: The Future of a Radical Price. He is also one of the founders of Booktour.com, a free online service that connects authors on tour with potential audiences. In 2007, he was named to the Time 100, the news magazine's annual list of the most influential people in the world. Before joining WIRED, Anderson served as US business editor, Asia business editor, and technology editor at The Economist. He began his media career as an editor at the two premier science journals, Nature and Science.