Google's Greatest Weakness? Just Trust Us June 9, 2011

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Complete video at: http://fora.tv/2011/04/19/Steven_Levy_Inside_Google

Despite Google's massive size and seemingly-unassailable position, author Steven Levy suggests there are several issues that could prove to be weak spots for the internet giant. He argues that in addition to growing concerns over information-gathering, Google should be concerned about its reputation for secrecy.

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Inside Google: The Myths, the Culture and the Secret Sauce

Steven Levy is a Senior Writer for Wired and Formerly Senior Editor and Chief Technology Writer for Newsweek. Levy is the author of the 2011 book, In the Plex.

Is it the five-star chefs, free laundry and on-site masseuses that are the secret to Google's success? Perhaps its unique management style and innovative team? Either way, the revolutionary search engine has so deeply impacted our work and culture that we have turned the company name into a verb.

Despite being one of the most successful and celebrated companies in history, Google maintains an air of mystery, and cultural myths abound. How has Google stayed innovative and cutting edge while making the transition to tech giant? What exactly happens inside the elusive Google campus? Levy took a deep dive into Google management, its products and its company culture. Join us as he shares untold stories and unpacks the mythology behind Google. - Commonwealth Club of California