Complete video at http://fora.tv/2012/01/25/Lacoste_USAs_Erik_Lautier
Lacoste's Erik Lautier discusses the need to rethink how QR codes are implemented. He pokes fun at inconveniently located QR codes, and discusses the importance of easy to use interactivity.
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ERIK LAUTIER
Senior Director, E-Commerce & Digital Strategy, Lacoste USA
Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. The 2012 Winter Session of the WWD Digital Forum will address every aspect of business in the digital space—from mobile technology to social-media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.
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