TEDxBirmingham - Matt Chambers - The American System vs. The American Way February 6, 2012

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Matthew Chambers is chairman, CEO and founder of Confederate Motor Company, Inc. Chambers earned a bachelor of arts in business administration from Louisiana Status University in 1975, and went on to receive a juris doctorate degree from LSU in 1978. On January 1, 1979, Chambers began a 13 year career as a solo practitioner of law in Baton Rouge. In 1990, Chambers won the largest verdict of his career in a police brutality case. The verdict represented the largest ever granted in the state of Louisiana against a sheriff's parish agency.

Next, idle meditation yielded an idea informed by a lust for American hot rods which began in the 1950's. An avant-garde American industrial and mechanical design initiative was envisioned. The roots of rugged principled individuality would again form an idealogical foundation for pure, strong, tough motorcycles.

The Confederate dream was embraced April 2, 1991. The cornerstone which formalized the effort is described by just three letters - fun. A true to concept creative body of work was mandated. Honest American motorcycles are the result.

http://confederate.com