TEDxAlbany-2011-Kes Sampanthar-Motivational DNA.mov December 20, 2011

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Kes Sampanthar is an award-winning innovator and recognized strategic thinker. He is a prolific inventor and polymath with the audacity to reinvent meaningful experiences. Kes is Director of Media Strategy at Cynergy Systems, the premier technology agency. He is the inventor of ThinkCube — an innovation system, process and game for businesses — and the founder of MetaMemes — an innovation company.

Kes talks about 'Motivational Design' a new design paradigm that he developed based on over a decade of research into neuroscience, behavioral economics, sociology and game design. The talk will be a preview of his up-coming book -- 'Mind 4.0 — Engineering Humane Technology through Motivational Design'.

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