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TEDxABQ - Croft Elsaesser - Demand Healthy Choices December 17, 2011

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Croft Elsaesser is an inventor with an environmental bent. He began his career as a high-end faux finisher. The work fulfilled him as an artisan yet depleted his health, as it required that he work amidst toxic fumes on a regular basis. In response to his declining health, Croft created a 100% natural clay-based plaster — a finishing material that's been around for thousands of years. Crofts variation on the tried and true plaster is now used in houses the world-over, especially by clients who charish a natural finish which also makes their home healthier.

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