TEDxChemungRiver - Rich LaVere - Facing the Wall December 15, 2011

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Rich LaVere swears he wasn't born with a camera in his hand, but the near-complete absence of any photographic proof of his existence defies this claim. Preferring to stay behind the camera, Rich is always on the lookout for new and creative ways to express his artistic vision.

Rich owns LaVere Media, a photography and video studio in Downtown Elmira. A native of Michigan, he moved to Elmirain 1986, where he worked in the marketing department of Hardinge Inc. for 18 years. He started LaVere Media in 2004; the company was received the Chemung County Chamber of Commerce "New Business of the Year" Award in 2009. As a documentary producer, he recently completed his second local work, "Facing The Wall". He is also the New York correspondent for PAN Magazine, a cultural biannual based in Australia, a member of the Elmira Kiwanis Club, a member of First Presbyterian Church in Elmira where he sings with the choir, and an active participant in various Chamber committees.

Rich is the father of three, husband of one, and coexists with a dog, cat, bird, and other small creatures that live in his children's rooms. In his spare time, he can be found drinking coffee and muttering something about not getting enough sleep.

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