TEDxDanubia 2011 -- Geoff McGrafh - Competing for the Future in Real Time December 13, 2011

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Geoff McGrath has twenty years experience in technological innovation from conceptual engineering design and development to sales and business development for blue chip and start-up companies alike. A mechanical engineer by training his career spanned most branches of engineering from mechanical, aeronautical, civil, chemical and petroleum engineering before changing focus to telecom, media and entertainment in the Internet boom and now back to McLaren Applied Technologies as managing director. His current focus is on developing breakthrough performance solutions in fields as diverse as sports, health and wellness and operations through the application of McLaren Technology and design.

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