TEDxIrie -Professor Carolyn Cooper - A Speck of Greatness: Repositioning Brand Jamaica. April 11, 2011

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Professor Carolyn Cooper is a Jamaican author and literary scholar who has written extensively on cultural politics in Caribbean literature and popular culture - particularly reggae and dancehall music. She is the author of two books - Noises in the Blood: Orality, Gender and the 'Vulgar' Body of Jamaican Popular Culture, 1993; and Sound Clash: Jamaican Dancehall Culture at Large, 2004. Professor Cooper currently writes a weekly column for the Jamaica Gleaner which she translates into the Jamaican language for her blog: http://carolynjoycooper.wordpress.com/ Professor Cooper is also an innovative administrator.

Professor Carolyn Cooper looks at Jamaica's value to the world in a stimulating presentation entitled "A Speck of Greatness: Repositioning Brand Jamaica."

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.