TEDxMadtown - Justin Beck-Perblue - Social Games April 28, 2011

Favorite:

Justin is a Madison Wunderkid. He's worked at Google & Microsoft and he is currently the co-founder and CEO of a quickly growing mobile games startup in Madison called PerBlue. His talk breaks down the mechanics of "game" so that the rest of us can begin to understand this new and sweeping venue for innovation.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local,
self-organized events that bring people together to share a TED-like
experience. At a TEDx event, TEDTalks video and live speakers combine
to spark deep discussion and connection in a small group. These local,
self-organized events are branded TEDx, where x = independently
organized TED event. The TED Conference provides general guidance for
the TEDx program, but individual TEDx events are self-organized.
(Subject to certain rules and regulations.)