TEDxIIT - Mark Jones - What Does Data Mean to Service? May 3, 2011

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Mark Jones works as the head of service design at IDEO Chicago. A thought leader in the Health Services practice at IDEO Chicago, Jones is committed to designing memorable services that humanize the health care experience, recognizing that positive patient outcomes can and should be combined with positive service experiences. He is especially interested in bridging the physical-digital divide by integrating new ideas and technology. Here he talks about how the world of service is changing as find ourselves surrounded by an increasing wealth of useful data.

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