TEDxBrainport - Lorenzo de Rita -- Building the longest water pipe in the world May 30, 2011

Favorite:

After having described himself as a schizophrenic -- hating advertisement while making a living out of it -- Lorenzo de Rita takes us on a rollercoaster ride that presents a disturbing image of our Western economy. In his original presentation, De Rita elaborates on our remarkable way of dealing with water, one of our most precious natural resources. He makes us realize how we created an entire culture around bottled water, while drinkable tap water is abundantly available. Completely against TEDx-rules, he interrupts his talk for a commercial break...but it's for a good cause. His initiative, the longest water pipe in the world, has already brought drinkable water to many people in underdeveloped regions.

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