TEDxLansing-Bobby Bringi-Succeeding at Failing June 7, 2011

Favorite:

After finishing graduate school, Bobby spent over a dozen years developing and commercializing a breakthrough bio-based technology to produce an anti- cancer drug called Taxol. Learning along the way how to question how we can better advance promising technologies from the laboratory to market. The significant technology-readiness gap between early ideas and market-ready technologies is a recurring challenge. Failing early, failing cheaply, and failing fast will let us direct investments to those ideas that are more likely to be viable. Once commercial viability is demonstrated, the path to market is more straightforward. If we are successful, we can turbo-charge entrepreneurial and commercial activity.

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