TEDxSF - Scott Hess - Millennials: Who They Are & Why We Hate Them June 10, 2011

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Scott Hess is the Vice President of Insights for TRU, a global youth research firm, and is considered one of the foremost authorities on American youth. In this role, Scott works across TRU's syndicated and custom research divisions to discover, distill, and communicate compelling, actionable insights for clients -- the world's leading youth brands and companies. A sought-after speaker, consultant, and moderator, Scott helps clients develop more youth-relevant products and services, communicate more effectively with their young customers, and ensure that corporate strategy and execution align with the evolving zeitgeist. Over the past decade, Scott has worked with virtually every significant youth-relevant entity in business today, from motorcycles to movies, from social networks to skin care, and from governments to gum. As a husband and father, Scott's committed to building a future that's profitable for clients as well as positive for young people. As a former teenager, Scott's personal mission is to make sure that young viewpoints are heard, respected, and understood.

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