TEDxUSC - Jose Antonio Rosa - Hope and Innovation Among the Next Four Billion August 11, 2011

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Psychologist Jose Antonio Rosa seeks to understand innovation in its purest form. In his research, he lived amongst the four billion people who sustain on less than $2 a day, communities we know little about, and witnessed the way these people make being innovative, experimental, and creative a way of life and incorporate modern market practices into the business of scavenging, whether its testing products or coming up with guarantees. Rosa explains where hope, healthy delusion, and creative deviance come into play when innovating by hand.

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