TEDxFoCo - Amy Cosper - Treponomics September 29, 2011

Favorite:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Amy is the Vice President/Editor-in-Chief at Entrepreneur Media Inc., and knows what it means to drive a business idea forward with passion, creativity, savvy, and yes, even a little moxie. Having been in the entrepreneurial trenches with her media consulting business, Cosper has an in-depth understanding of what entrepreneurs want and need. She knows that without the right information, tools and resources, small businesses stay small.

For Cosper, the media addiction started with a fervor for technology and love at first dial-up. But it was at WiesnerMedia that she delved into the essence of what it means to be an entrepreneur. As the company's entrepreneur in residence, Cosper solicited and evaluated new business plans, ventures and partnerships for a slew of media properties targeting the insurance and financial markets. Transform innovative ideas into full-fledged realities by raising capital from the VC community? No problem for this business development pro.

Cosper's journalism roots began in the tech world, where she cut her teeth as a reporter on assignment in Israel, Norway, Brazil, Luxembourg, Paris and London covering broadband, broadcasting and satellites. Eventually she became publisher/editor-in-chief for Satellite Broadband magazine at Wiesner Media, and later she redesigned and directed five ASBPE award-winning financial magazines.

New media versus traditional media? To Cosper, when it comes to content, it doesn't matter. She's a media evangelizer covering topics at conferences all over the world—from free economics, web 2.0 and social media optimization, broadcasting, the Internet, VC strategies, media, online profiling and user behaviors, and content strategies.

At Entrepreneur Media, Cosper's breadth of experience and tech savvy infuses cutting-edge ideas into the company with a 34-year legacy for serving the small business market. Her mission? Keep entrepreneurs alert to the network of tools fundamental to launching and growing their businesses—whether they're people, technologies, funding sources, or best practices.

For her, "It's all about what you do with what you've got." According to Cosper, that's a whole lot more than most people fathom.