Authors@Google: Alex (Sandy) Pentland January 21, 2009

Favorite:

"Honest Signals: How They Shape Our World"
How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Sandy Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based "honest signaling," evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.

Professor Alex ("Sandy") Pentland, is a leading figure at the MIT Media Lab and is a pioneer in the fields of organizational engineering, mobile information systems, and computational social science. He co-directs the Digital Life Consortium, a group of more than twenty multinational corporations exploring new ways to innovate, and oversees the Next Billion Network, established to support aspiring entrepreneurs in emerging markets. In 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century.
This event took place on November 19, 2008