Authors@Google: Paul Brest July 31, 2009

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Paul Brest visits Google to present his book "Money Well Spent: A Strategic Plan for Smart Philanthropy". This event took place on July 14, 2009, as part of the Authors@Google series.

It's good to give a little something back. If you plan or care about a social investment, Paul Brest and Hal Harvey's book can advise you on how to develop a strategy to ensure that your money is well spent. It addresses potential and practising donors eager to know how to improve the effect of their philanthropic activities. And, with its clear view on how to strategically approach a philanthropic mission and an abundance of insights and examples from the experience of two philanthropy professionals, it does so successfully.

While there have been seminal contributions on philanthropy and strategic giving in recent years (for example by Peter Frumkin and Joel Fleishman), Brest and Harvey set out to boil this thinking down to practice, doing for philanthropists what books on business strategy do for business entrepreneurs and executives. They cover the whole range of strategic social investment, introducing readers to the pertinent topics and terminology of the field like theory of change and logic models, programme-related investments and the SROI concept, and the eternal questions surrounding social impact measurement.

Their presentation is engaging, too. For example, they present a three-dimensional model for categorizing philanthropic goals and go on to talk about 'philanthropy in the small cube' (addressing short-term, small-scale problems that affect people's quality of life) and 'philanthropy in the big cube' (the fight against long-term, life-threatening and global problems). They also invent Sally Holder, president of a hypothetical medium-sized foundation, and invite the reader to share a day in her life.

The authors discuss key issues (like specifying goals and tracking progress) repeatedly and from different perspectives, giving examples and discussing pitfalls. Reading all or only part of the book, therefore, the potential donor will gain both knowledge of, and a good feeling for, what really matters in strategic philanthropy.