Sheena Iyengar: How to make choosing easier
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http://www.ted.com We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, w... Read more
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- -: Sheena Iyengar: How to make choosing easier
January 19, 2012 (over 12 years ago)http://www.ted.com We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. TEDTalks is a daily video podcast of the best...
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Sheena Iyengar: The Art of Choosing
July 1, 2010 (almost 14 years ago)Sheena Iyengar shows how people vary greatly in how they make choices and how their culture or upbringing influences their decision-making.
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