Online Marketing: Google's Zero Moment of Truth
- -
Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartphone shipments overtook those of PCs for the first t... Read more
0 people like this
- -: Online Marketing: Google's Zero Moment of Truth
January 27, 2012 (about 12 years ago)Complete video at: http://fora.tv/conference/l2_mobile_2012 Jeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth. ----- In Q4 2010, smartpho...
0 people like this
- -: The New Media - Chris Anderson with Will Hearst
December 1, 2006 (over 17 years ago)Complete video at: http://fora.tv/fora/showthread.php?t=453 "Wired" editor and "The Long Tail" author Chris Anderson talks with publisher Will Hearst about how user-created content is changing the landscape of mass media. ----- The Long Time Tail You know something is up when an audience memb...
0 people like this
- -: Making Ideas That "Stick" - Chip Heath
February 5, 2007 (about 17 years ago)Complete video at: http://fora.tv/fora/showthread.php?t=610 Stanford University business professor Chip Heath stresses the importance of simplicity to effectively conveying an idea. ----- Chip Heath, co-author of "Made to Stick: Why Some Ideas Survive and Others Die," talks about what makes ce...
0 people like this
- -: How "Bots" Control Your Life - Daniel Suarez
November 7, 2008 (over 15 years ago)Complete video at: http://fora.tv/2008/08/08/Daniel_Suarez_Daemon_Bot-Mediated_Reality Businessman, author, and programmer Daniel Suarez (aka Leinad Zaurus) examines the increasing importance of automated "bots" to everyday society. ----- Businessman, author, and programmer Daniel Suarez (aka ...
0 people like this
- -: Supercomputers: The New Face of Wall Street (For Better or Worse)
July 8, 2011 (almost 13 years ago)Complete video at: http://fora.tv/2011/06/25/Data_In_Sight_Making_the_Transparent_Visual Joris Maltha, co-founder of Catalogtree, uses data visualization to show the impact that supercomputer error had on the New York Stock Exchange during the most recent crash. "There are no humans involved, it...
0 people like this
- -: Foursquare's Plans for Monetization
August 9, 2011 (over 12 years ago)Complete video at: http://fora.tv/2011/07/13/Dennis_Crowley_Co-Founder_Foursquare Foursquare Founder Dennis Crowley discusses the company's business plans, explaining that while check-ins have proven to be a boon for businesses, he envisions building targeting tools on top of the data to help bu...
0 people like this
- -: White House Counterterror Advisor Discusses Intelligence Gleaned from Osama bin Laden's Hideout
September 8, 2011 (over 12 years ago)Complete video at: http://fora.tv/series/monitor_breakfast US Deputy National Security Advisor John Brennan discussed information obtained from former Al-Qaeda chief Osama bin Laden's hideout in Pakistan including that bin Laden was looking to "rebrand" or move the group's headquarters. Brennan ...
0 people like this
- -: Google Earth: Bringing Visual Data into the Classroom
November 3, 2011 (over 12 years ago)Complete video at: http://fora.tv/2011/10/10/Applying_Technology_in_21st_Century_Classrooms_Part_2 Tina Ornduff, director of Google Earth Education Outreach, demonstrates how Google Earth can be used in classrooms to visually complement lessons. Ornduff shows areas of Japan damaged by the tsunam...
0 people like this(8 results)