TEDxFedSquare - Darren Stein - Insights Generation.mov
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With a deep passion for understanding and influencing consumer behaviour, Darren explores the power of time and insights generation. He asks, how much better could we be if we gave ourselves that little bit more time to think? In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to... Read more
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- -: TEDxFedSquare - Darren Stein - Insights Generation.mov
September 21, 2011 (over 12 years ago)With a deep passion for understanding and influencing consumer behaviour, Darren explores the power of time and insights generation. He asks, how much better could we be if we gave ourselves that little bit more time to think? In the spirit of ideas worth spreading, TEDx is a program of local, s...
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- -: TEDxFedSquare - Ken Roberts - Instinct, Reasoning and Rigor.mov
September 22, 2011 (over 12 years ago)As an innovator of methods which inform corporate market share growth, Ken delivers a profound case about the pivotal role of judgment in decision making. Raising a concern that, instinct without sufficient reasoning and reasoning without sufficient rigour has and will continue to drive poor bus...
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- -: TEDxFedSquare - John Zeigler - A class action suit to get CEOs understanding the power of brands.mov
September 22, 2011 (over 12 years ago)A staunch advocate of marketing effectiveness, John presents a thought provoking idea in the hope to challenge the industry. He proposes the need to find a way to get shareholders to take action to provide CEOs to be more engaged in their marketing. In the spirit of ideas worth spreading, TEDx i...
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- -: TEDxFedSquare - Mike McClellan - Voicing Emotions Through Music.mov
September 22, 2011 (over 12 years ago)Having contributed to some of the most memorable advertising on television, writing the concepts, and music for tops brands, Mike demonstrates how good communication really works when you understand the emotion surrounding the communication. Irrespective of how good the producers or creatives may...
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