TEDxFedSquare - John Zeigler - A class action suit to get CEOs understanding the power of brands.mov
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A staunch advocate of marketing effectiveness, John presents a thought provoking idea in the hope to challenge the industry. He proposes the need to find a way to get shareholders to take action to provide CEOs to be more engaged in their marketing. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that b... Read more
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- -: TEDxFedSquare - John Zeigler - A class action suit to get CEOs understanding the power of brands.mov
September 22, 2011 (over 12 years ago)A staunch advocate of marketing effectiveness, John presents a thought provoking idea in the hope to challenge the industry. He proposes the need to find a way to get shareholders to take action to provide CEOs to be more engaged in their marketing. In the spirit of ideas worth spreading, TEDx i...
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