Sweat the Small Stuff
Rory Sutherland

Rory Sutherland talks about how the small inexpensive details that produce great impact must be given the limelight.

1 people like this

Rory Sutherland: Sweat the Small Stuff

April 1, 2010 (about 10 years ago)

Rory Sutherland talks about how the small inexpensive details that produce great impact must be given the limelight.

1 people like this
Source: TED

Rory Sutherland: Life Lessons from an Ad Man

July 1, 2009 (almost 11 years ago)

Rory Sutherland shares humorous and enlightening stories of how ingenious advertising has changed how people think throughout the history of the consumer market.

1 people like this
Source: TED

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