Sweat the Small Stuff
Rory Sutherland

Rory Sutherland talks about how the small inexpensive details that produce great impact must be given the limelight.

1 people like this

Rory Sutherland: Sweat the Small Stuff

April 1, 2010 (over 7 years ago)

Rory Sutherland talks about how the small inexpensive details that produce great impact must be given the limelight.

1 people like this
Source: TED

Rory Sutherland: Life Lessons from an Ad Man

July 1, 2009 (about 8 years ago)

Rory Sutherland shares humorous and enlightening stories of how ingenious advertising has changed how people think throughout the history of the consumer market.

1 people like this
Source: TED

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