(2 results)
- -: Melinda French Gates: What nonprofits can learn from Coca-Cola
October 12, 2010 (over 12 years ago)http://www.ted.com At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for co...
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Melinda French Gates: What Nonprofits Can Learn from Coca-Cola
September 1, 2010 (almost 13 years ago)Melinda Gates highlight Coke's marketing success and using it as a pattern for making people want what they medically need.
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Source: TED
(2 results)