Surprising Benefits for Green Business - Steve Pinetti July 16, 2009

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Complete video at: http://fora.tv/2009/06/22/Conscious_Capitalism_Part_Three

Steve Pinetti of Kimpton Hotels explains how the company's internal environmental policies led to unintentional benefits, including saving money and attracting customers. "For a program that did not start out with a marketing motivation, it is a marketing dream come true."

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What are the roles of sustainability, philanthropy, business and community partnerships in creating a new paradigm of prosperity? What organizational resources do you draw from to address doing good in the face of challenging economic times? What are the new metrics of conscious business, whether you're public, private or nonprofit? A panel of cutting-edge practitioners debates innovative best practices, strategies and approaches for understanding and pursuing the triple bottom line. - Commonwealth Club

Steve Pinetti is the Senior Vice President of Sales and Marketing for Kimpton Hotels and Restaurants. He has been with Kimpton since 1982.