Brainwashing: The Key to Weight Loss? - Elizabeth Loftus August 3, 2009

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Complete video at: http://fora.tv/2009/07/14/Elizabeth_Loftus_Whats_the_Matter_with_Memory

Elizabeth Loftus discusses her psychological work using false memories to influence food choices. By embedding a false food experience, Loftus found subjects avoided fattening foods after being convinced the food caused them to be extremely sick.

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Elizabeth Loftus, psychologist and distinguished professor at the University of California, Irvine, discusses the prevalence of false memories. She describes her own experiments in creating false memories, and explains how this impacts fields ranging from law to dieting. - Chautauqua Institution

Elizabeth Loftus, Distinguished Professor at the University of California, Irvine, studies human memory. Her experiments reveal how memories can be changed by things that we are told. Facts, ideas, suggestions and other post-event information can modify our memories. The legal field, so reliant on memories, has been a significant application of the memory research. She is also interested in psychology and law, more generally.