3D Printing: If You Can Draw It, You Can Make It June 24, 2010

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Makerbot founder Bre Pettis demonstrates his 3D printer, which has the capability to make anything from toy cars to bottle openers to Darth Vader helmets. Pettis touts the growing success of Makerbot, saying "I think we're in a time where if you don't have one, your neighbor will have one."

To view more highlights from the Wired Business Conference 2010 series, visit http://www.youtube.com/view_play_list?p=527FFBDE013F4390

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The Makerbot Revolution: Welcome to the Age of Personal Manufacturing featuring Bre Pettis, Cofounder, Makerbot Industries; Cofounder, NYC Resistor.

Disruption happens. A technology breakthrough. A shift in consumer demand. A rise, or fall, in a critical market. Any of these can rewrite the future of a company -- or a whole industry. If you haven't faced this moment, you will soon. It's time to change the way you run your business. Now what?

How you decide to respond is what separates the leaders from the left behind. Today's smartest executives know that disruption is constant and inevitable. They've learned to absorb the shockwave that change brings, and can use that energy to transform their companies and their careers.

At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage. Through one-on-one conversations between speakers and Wired editors and interaction with the speakers, you'll see how disruption is transforming the way smart organizations make decisions, keeping them on a steady path to growth. - WIRED

Bre Pettis makes things that make things. Passionate about invention, innovation, and all things DIY, Pettis builds infrastructure for creativity. He is a founder of Makerbot, a company that produces robots that make things, and a founder of NYCResistor, a hacker collective in Brooklyn.

Besides being a TV host and video podcast producer, Pettis has created new media for Etsy.com, hosted Make's podcast "Weekend Projects," and has been a schoolteacher, artist, and puppeteer.

Chris Anderson is editor in chief of WIRED, a position he's held since 2001. During his tenure, the magazine has received eight National Magazine Awards and seven additional nominations.